ABOUT

Comprobo is an online compliance and training system that uses sophisticated monitoring techniques to verify participant identity, attention and completion of set tasks – all through a standard web browser. The product engineering complete, Comprobo needed an ‘explainer’ video, designed to appeal to both partners and resellers. The video needed to establish Comprobo as a reputable company that provides an ideal online solution for compliance and training.

We proposed a 120 second, 2D character led animation to voiceover. The sequence presents the ideal scenario at the beginning to grab attention, then examines the limitations of similar systems in the past, before presenting Comprobo as an ideal solution.

The end product featured a voiceover and custom composed soundtrack along with character designs that can be developed for use across other marketing channels. The video was animated in After Effects and edited in Premiere CC.