ABOUT

Camerich are a high end international furniture company with seven showrooms in London. Their brand and furniture style is sleek and modern – which was at odds with their slow and poorly structured website. The site was extremely out of date in terms of design, was built in WordPress with a record number of plugins and was not responsive. The slow page loads and awkward design meant that the website was the only area of the Camerich UK operation that was producing a negative brand experience. They commissioned us to design and develop a new website from scratch to showcase their extensive range of modern designer furniture on-message and on-brand.

Camerich make a variety of furniture but the area they are most known for is modern modular sofas. We developed a bespoke website that allows users to customise sofa styles from the many components of each range, to give a customer a clear idea of what's available before visiting a showroom. Customised selections can have over 95 fabric and leather coverings applied to them on-screen, and these can be shared over social media, emailed, saved or printed to give users a quick comparison tool. We discovered that Camerich have an excellent photo library of products and showrooms so we opted to showcase these to the fullest extent possible with a large resizing JavaScript header that adapts to the browser viewport. The site has a full-featured Content Management System that gives administrators user friendly tools to keep the site up to date, plus an admin console to monitor and manage swatch, brochure and trade applications.