ABOUT

DeWALT

DeWalt (stylized as DᴇWALT) Industrial Tool Company is an American worldwide manufacturer of power tools and hand tools for the construction, manufacturing and woodworking industries, as well as home craftspeople.

McLaren Racing and Stanley Black & Decker are in a multi-year partnership that will make the world's largest tools and storage company the Official Tools and Storage Partner of the McLaren Formula 1 team.

Stanley Black & Decker will support the McLaren Formula 1 team at and away from the track by outfitting the team with a range of iconic Stanley Black & Decker tools. The partnership will include engagement events and experiences to bring the partnership to life for Stanley Black & Decker's customers and celebrate the work they do to "Make the World."

Electronic Direct Mail Campaign

I was required to produce marketing materials to promote this partnership. The below EDMs show layouts to promote products and events by targeting potential customers who have opted into emails. An abstract chequered flag was incorporated as a graphical device throughout the artwork in a way that visually displays the connection between the two brands.