Droga5 New York


"Red Wing Shoe Company today announced its intention to bring back the true meaning of Labor Day with its #LaborDayOn initiative, which will look to help the 25 million unemployed Americans find jobs by switching from promoting its purpose-built footwear to promoting jobs. Red Wing is calling on brands to join them in using their own social, marketing and retail channels on Labor Day to post all job openings they have available or know about using the hashtag #LaborDayOn. And to show they’re serious about #LaborDayOn, Red Wing will be transforming over 525 of its stores into hubs for people to search for local trade jobs.
For 115 years, Minnesota-born shoe company Red Wing has made boots for those who have built America. But today more than 25 million Americans have lost their jobs. As Labor Day quickly approaches, a day dedicated to the economic achievements of American workers, it will be foreshadowed by one of the highest unemployment rates in over 100 years. Inspired by this current crisis, Red Wing is turning a holiday that’s become synonymous with discounts, sales and doorbuster deals back into a day for the American worker."


  • Red Wing Shoe CompanyClient
  • Aaron Seymour-AndersonDirector Of Brand & Creative
  • Alyssa CashmanSenior Producer, Interactive
  • Alyssa DolmanExecutive Producer, Print
  • Andrew DavenportAssistant Editor
  • Ann Marie TurbittSenior Business Affairs
  • Britt LynchStrategist
  • Bryce WernsmanSr. Director, Marketing Global Work
  • Cara CecchiniArt Director
  • Clark CoferSenior Communications Strategist
  • Colleen LeddyChief Media Officer
  • Dan GondaManaging Director
  • Daria KorenData Strategist
  • Dave SchneiderVice President & Chief Marketing Officer
  • David DrogaCreative Chairman
  • Delphine McKinleyGroup Communications Strategy Director
  • Delphine McKinleyGroup Communications Strategy Director
  • Dustin TomesCreative Director
  • Emily ChangCopywriter
  • Felix RichterCo-Chief Creative Officer
  • Hayley HowellAccount Supervisor
  • James GarveySenior UX Designer
  • Jesse PetersonSound Mixer
  • Jono PaullCreative Director
  • Kathryn BrylinskiAssociate Design Director
  • Melissa PasternakAccount Supervisor
  • Mia RafowitzCopywriter
  • Michelle VillarrealAccount Director
  • Mike LadmanSenior Music Supervisor
  • Nick MaschmeyerGroup Strategy Director
  • Nina SacharowEditor
  • Oliver PleydleJr. Project Manager
  • Paul EckelmannHead of Project Manager
  • Pravin ChotteraDesign Director
  • Rachel HessSenior Designer
  • Sara MillsSenior Post Producer
  • Sari ResnickSenior Post Producer
  • Scott BellExecutive Creative Director
  • Shayan Amir-HosseiniExecutive Producer, Interactive
  • Shayan Amir-HosseiniExecutive Producer, Interactive
  • Tim GordonCo-Chief Creative Officer
  • * Droga5Advertising Agency
  • * Jonathan Scott ChinnExecutive Producer
  • * Astrid AndujarArt Director
  • * Cannes Lions Winners 2021
Project featured: on 13th September 2021

Labor Day On



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