ABOUT

Brief
Mission Ferrari was a precursor to the Mission Ferrari rollercoaster opening in 2015; the idea was build excitement and awareness around the newest addition to the park. Drive’s brief was to create something that would showcase the key elements of the brand in an interesting and engaging way.

Experience
Technological innovation, high-performance mechanics and a thrilling storyline based on the Ferrari story were all crucial threads of the live show Drive created. 'Mission Ferrari' plunges the audience into the exhilarating world of Secret Agent Cavallino who is protecting the latest Ferrari spy car from intruders.

Using a 18m tall by 8m wide vertical wall as the 'stage', and split screen techniques, the audience can keep up with Agent Cavallino and the intruders in this thrilling 9-minute live show. The performers respond to 3D landscapes and perspective shifts creating the impression that they are traversing the space that is projected around them. The live actors were suspended on 3 high-speed performance winches which allowed them to move up and down the stage at up to 2m per second, whilst their costumes were designed to allow them to somersault forward and backwards.

Positioned on the face of the wall is a rotating plate, which carries an exact replica of a Ferrari 430. The rotation system was specifically designed by a team of engineers to rotate the car 180 degrees in 20 seconds, synchronising it perfectly with the projected content.

Effects such as lasers, CO2 smoke explosions and fans add to the drama of the show, reaching the climax when the Ferrari F430 is revealed in the middle of the vertical wall.

Results
From 444 performances in the 6-month period, a total of 70,177 people watched Mission live, an average of 158 people per performance, engaging over 50% of the park's visitors during that time.

The show achieved national and international coverage of the event including The National, Arts & Lifestyle, that called the shows ‘spectacular’ and ‘thrilling’ and The Huffington Post which announced that is was the launch of a ‘brand new kind of theatre’.