ABOUT

Inspired by the new Jaguar F-PACE, we created a spherical, Virtual Reality Experiential Booth, which gave passers-by the chance to step into the shoes of British no.1 Andy Murray. In order to make the solitary VR experience visible to a wider audience, we designed the stand with built-in state-of-the-art translucent LED screens displaying brand messaging.

2 million views of the online 360 version
10,000 visitors to the VR experience
20,000 cardboard given away
111% increase in website visits