ABOUT

Foot Locker was looking to create an incredibly exciting platform that would be set revolutionise the sneaker community on a global scale.


Solution

A Wikipedia of sneakers monitored and maintained by the sneaker head community.

A platform that would grow naturally and a be accepted and adopted by a very media savvy and switched on audience. I myself was a seasoned 'Sneakerhead' and use my extensive knowledge and contacts to really gather vital data and help steer our workshops and keep the creative on track. This was to be a key player in Foot Locker strategies going forwards as they could monitor activity and follow trends that would allow them to drive sales and track the chatter amongst the sneaker community... This also gave Foot Locker a much needed kudos boost as they would be seen as supporters of the community.

This was my first role as Art Director at SapientNitro working along side a great team and especially an amazing senior designer on the project Andy Hajitheodoulou. Together we crafted a CANNES GOLD winning project and several other awards. From website to the launch events taking place here in the UK, the main launch event in NYC.