ABOUT

Land Rover wanted to create a simply unique experience for it’s A-list celebrities and elite customer base when picking up their customised one of a kind Land Rover.

Solution

My direction was to create an almost metaphysical rebirth of modern technology and a multitude of landscapes merging to life - The birth and evolution of Land Rover using state of the art texture mapping and soundscaping creating a truly unique experience that is almost as special as picking up the keys themselves. The technical aspect of this project was immense - 3d mapping on to a moving object (car is placed on a moving plinth), the architecture of the space and the soundscaping to help with the mood and really bring my creation to life.