ABOUT

Orange Music

In June 2014, orange wanted to propose to the 9 countries a single website (‘Orange Music Live’) displaying all the music content from the festival and integrating all the requirements described below. The website would have an independent URL, and would be promoted from each Orange local affiliates’ portal. Orange Music Live website needed to meet the following requirements:

A single website, in responsive design available on web, mobile, & tablet, Multi-countries / Multi-languages (9 languages – the right language should come up automatically based on the user’s IP address).

solution

- Orange Music Live offered a mix of contents (videos, pictures, texts and possibly tracks) in 3 phases:

- Pre-event contents (1st of June – 12th of June): trailer of the festival, pictures of the artists, contents from artists (videos or tracks)

- Live contents (13th, 14th, 15th of June) : live music streaming videos of 10 artists (45mns to 90 mins per artist)

- Post-event contents (for 30 days after the festival) : videos of each artists’ performances, videos playlists, best pictures of the festival

The content will be geo-restricted to be available in the 9 countries only.

Features:

Sharing and controlling the contents must be at the heart of the customer experience on Orange Music Live. This will be supported by key functionalities.

Target audience:

In 2014, Orange customers and non-Orange customers will be able to access Orange Music Live and share this live-streaming and VOD experience with their friends and families.