ABOUT

FT - Zurich bank

FT have been running B2B portals within their own website for sometime... When their existing partner agency could no longer meet their high standard and deadlines, we at SYZYGY were asked to put together a new proposal and a new way of delivering new and creative solutions in an exceeding competitive marketplace to see if we could become their new partner agency.

FT receive and discuss the requirements with their clients then prepare a brief for the partner agencies to work to. The approval process is that the agency submits the work to FT, they review and if happy they send it on to the client. The client then reviews and approves / feeds back etc. The average time for a project is 4 – 6 weeks.

Solution

I ran a half-day workshop with FT/Zurich and took them through brand/creative sessions to help find both parties needs and help them to get a lay of the land. I took them through an agile work process and how we would work going forward if we were to become their partner. When all parties were in agreement the step were to build a prototype where i could show that we could turnaround the projects in a fraction of the time using an agile methodlogy.