ABOUT

Cunard has long history of creating luxury cruises like no other in the cruise industry. A history that goes back 175 years in fact and while their Maritime business is doing well, it's online business could have done with some future-proofing. When i joined, SYZYGY lots work was already being carried out across their current platform. We saw opportunity to further our relationship so Project Enterprise was born.

Concept

Project Enterprise was a bit of wildcard project - under the radar if you will. We wanted to really flex our creative muscles and prove our worth as their new agency having taking over from LBi. With the work already commencing on the website we wanted to look at the actual cruise from booking to post booking to actual on board as we felt that some of the other cruise companies where already playing in this space. It would great to see how we could take that white star service and apply it to an area they just hadn't thought about.

Over 2 weeks we drilled through a series of internal workshops - to look at the complete process from booking to getting ready, to taking your cruise. We interviewed fellow travellers and recorded their pain points and what they felt worked... This lead us to 3 reoccurring points - whats on? where is it? and i want to talk to my friends.... So we have TIME, LOCATION, COMMUNICATION.

We spent the next 4 weeks (four one week sprints) to create an app that weaves the main user needs into a single powerful experience that doesn't distract from the onboard experience but rather enhances it. The end result was presented back into the Cunard group and was well received and is now been added into the roadmap with kick off to start in Q4.