ABOUT

DesignFactory (Orange Paris) approached us at Orange Digital to develop a creative solution to help market the 50gb of cloud space customers receive when taking on a new contract. Their core demographic was to target early adopters and to build an audience around them and their social media usage.

solution

My solution was to create an app that is a cloud-based photo collation service that uses intelligent tagging to help the user discover images in an innovative way. The principle behind my idea was to put emotion back into the way we take Pictures – before their was a process to taking photographs and my idea was to connect users back to the way we used to cherish the photograph.