ABOUT

The initial brief never started as branding opportunity. Basically, there was a six items slimming supplement set that needed to be marketed as one, with three Dr. Slim's products, two from Marz Sprays and one fitness monitor wrist band from a third party. Everything was supposed to fit into one box pretty urgently because it has to be featured on Shark Tank TV show. The client suggested that if he likes the design of the box, he may rebrand the rest, and "it would be ideal if everything was black, but that's difficult to make". At first, when I saw a fat logo for a slimming product, I suggested the redesign of the logo, and that's how it all started. Basic colour, containers and stock used, icons/illustrations, product colour coding, up to the finished packaging.