ABOUT

The Brief
Communicate that new Dreams stores are open in Camden and Shoreditch, to be displayed in stations across the Tube transport network.

The Solution
Trending in… A poster campaign which highlighted “8 hours sleep” and a new store opening was trending in the local area. Taking inspiration from independent shop front lettering and typographic posters found in Camden and Shoreditch, the adverts used a mixture typography styles and Dreams brand colours creating a clean on brand look. The campaign helped increase footfall to both stores.