ABOUT

For the Saudi Green Initiative, we brought the character Namour to life—Namour wasn’t just created out of thin air; he needed a rich backstory and a relatable personality. We designed every aspect of Namour’s character, from his looks to his way of speaking, to make him feel real and engaging. This involved several rounds of design and feedback, ensuring that Namour resonated with the local culture and the decision-makers’ expectations.