ABOUT

VOYA is a luxury spa and skincare brand located on the Atlantic coast of Ireland. Its products can be found in spas globally and fans include Cameron Diaz, Victoria Beckham and Michelle Obama.

The Voya brand was founded by Mark and Kira Walton who had the foresight to utilise the fine organically-grown seaweed harvested off the coast of County Sligo by Mark's family for generations, to create a global skincare business. This seaweed is recognised for its skin-enhancing and health properties and when combined with other botanical extracts is transformed into a truly effective and luxurious range.

We were asked to help them establish a distinct, premium brand identity and positioning bringing this to life through packaging, print, website and promotional materials