ABOUT

Bird & Bird is an international law firm focused on digital transformation and technology which has a strong heritage in IP. They approached Dragon Rouge and tasked us with developing a new digital first identity system to better reflect their expertise.
 
A strong strategic foundation for the visual identity and implementation were required, and we used the brand personality traits – curious, bright, practical, likeable - as a basis for all design thinking.

The theme of ‘curious connections’ is a link throughout the brand identity and is expressed at all times in the iconic ampersand.
 
The simplicity of the ampersand is always present with the added vitality of the ‘curiosity line’ which extends from it in a variety of ways. Weaving into and reacting with images, linking copy or adding a distinctive graphic to communications.