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Pladis needed to change the perceptions of the cracker aisle and of the Jacob’s brand, showing that it’s about more than cheeseboards and formal hosting. They wanted to stretch Jacob’s into more every day and informal occasions, giving consumers new reasons to love the brand and creating a snacking destination within the aisle. This new launch takes Jacob’s baking expertise and foodie know-how into a snackable offer, one that’s bursting with flavour and irresistible crunch. It combines Jacob’s cracker credentials with the traits of crisps and snacks, resulting in a boxed cracker product with amazing sensory appeal, bringing feel-good satisfaction to munch and share moments.

Working closely with the Pladis team as part of a sprint process, we partnered together to define all aspects of the new range, including positioning & design strategy, naming and the brand world for the range, including the core packs. We brought the system to life with key visuals & motion assets, social media content, shopper marketing assets, experiential & tasting concepts, merch and activation ideas.

The design solution is bold, celebratory and joyful. Creating a distinctive Bites experience that amplifies flavour, delights the senses and lifts the spirits.