ABOUT

Philadelphia and Dragon Rouge, a beautiful story that’s been unfolding for many years.
A constant leader in its field, Philadelphia communicates its authentic personality…
Our goal: Reignite the love of the Philadelphia brand by making it distinctive and meaningful in people’s everyday lives.

We embarked on a pure and fresh journey through the delicious, flavourful and authentic texture of the product. Our work consisted of dissociation within the brand – impact, visibility, iconicity – and the brand world – indulgent, purity, authenticity and truth.

We created brand assets that can thrive beyond the packaging: POS, website, posters… Inspired by the specific oblong shape of the product, we developed iconic branding with a powerful design system. The proprietary shape was applied holistically, which drives consistency and uniqueness. Lots of products, one big family!