About us

.Who we are
Dragonfish is a multi-award-winning global culture and performance consultancy (part of the Global Lawton Group, sitting alongside its sister agency Five by Five), with offices in Southampton, London, LA, and Sydney.

We partner with clients on transformation journeys - unlocking and strengthening the links between your people, brand, and customer. Using inclusive research approaches, evidence-based practice and healthy pragmatism, we make the complex simple and ensure genuine behavioural change.

We are research and data-driven and commission our own independent research series, ‘Cracking the Culture Code’. Using our research, we have a unique framework for harnessing the links between people, brand, and customer – driving sustainable growth and high performance.

Above all, at Dragonfish we are our own culture experiment – encouraging all our people, associates and partners to actively live and breathe our values, Be Bold, Never Stop Learning, Make an Impact, and Thrive Together every day and through everything we do.

Culture means more today than ever before – to employees, customers, suppliers, and partners. It drives short-term performance whilst helping organisations achieve long-term success and sustainability.

It is either an asset or a problem – organisations can’t ignore it. Measured and managed well it is the ultimate enabler for growth. Our purpose is to make work more meaningful… it just makes sense - it’s what drives us! To date, we have partnered with 75+ ambitious brands and have positively impacted over one million working lives.

We’re a unique and diverse team bringing together expertise from the fields of strategy, organisational development and effectiveness, employee experience (EX), occupational psychology, behavioural science, and Brand/customer experience (CX). Our work is bespoke and is backed by years of lived experience and expertise which generates genuine and authentic positive change for businesses, their people, and their customers.

We believe in paying it forward and strive to help educate and enable others as much as we can. We invest many hours in hosting free events, creating content, and connecting with people to share our insights and research, we are so passionate about what we do and truly want to make work more meaningful.

Areas of specialisation / key products
Using inclusive research approaches, evidence-based practice, and healthy pragmatism, Dragonfish strives to make the complex simple and ensure genuine, long-lasting behavioural change. Such projects have included creating new values and behaviours, purpose and mission statements, vision statements, employee value propositions (EVPs), crafting people strategies, upskilling leaders, and much more.

We work with clients on a journey of discovery: immersing ourselves in their culture and understanding strengths and gaps, we develop and design solutions and support launching and embedding to ensure that our work is impactful, meaningful, and long-lasting.

Our clients
Dragonfish works with many market-leading brands including Carnival UK, National Trust, Odeon, Ordnance Survey, Popular Bank, Specsavers, Serco Health, Thales, and The Savoy, as well as many fast-growth ambitious brands.

We work with clients of many sizes, across all sectors to deliver genuine cultural change – from finance to hospitality to the third sector. Just some of the diverse clients we’ve worked with recently:

• Specsavers
• Carnival UK
• Cunard
• The Financial Reporting Council
• O2
• 10x Banking
• Avast
• The Savoy
• The National Trust
• RSA
• Popular Bank
• First Bus
• Southern Water
• Cloudreach
• Care UK
• Moore Barlow
• The V&A
• Radley & Co
• St John Ambulance

And many more...

dragonfish's articles

Top 10 Hires of the Week