ABOUT

The main purpose of this video is to showcase American modern style furniture and convey the atmosphere of furniture usage scenarios to consumers. The overall tone is mainly tranquil, comfortable, elegant, and soft, combined with the leisurely, relaxed, and natural lifestyle of the American style. At the same time, it also matches the brand tone.

In terms of scene design, American style elements are retained while being simplified. The hard furnishings retain a retro artistic atmosphere, and soft furnishings and decorations that highlight a nostalgic feeling are selected. Combined with the industrial element characteristics of the products, scenes that conform to local habits are created as much as possible.

The entire film is produced using 3D CGI, eliminating the need for camera shooting and avoiding constraints due to factors such as location, time, and weather.


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