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Challenge
Bring together COUNT’s three sub-brands, COUNT Energy Trading, COUNT Energy Distribution, and COUNT Westgass under a well-defined brand architecture, revamp the brand identity, and build a website that showcases each sub-brand’s unique offerings.

Outcome
A future-proof master brand, The COUNT Group, that serves as the face of the three sub-brands. The compelling brand is supported by a sleek new website that tells the brand’s story, showcases their diverse range of products and services, and gives each sub-brand its own space to shine.

Impact
The COUNT Group now boasts a cohesive brand identity and comprises three strong, differentiated sub-brands that are consistent with the master brand. Each sub-brand’s purpose, promise, and products are clearly reflected in a sleek and informative group website.