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Challenge
Help Atomico launch their 8th annual State of European Tech (SoET) report, which would be the largest release to date. Atomico wanted SoET 2022 to feature a unique print report, website, and branded launch event. A new identity was also needed to support SoET’s newest edition.

Outcome
A dynamic brand identity that is brought to life across various formats, including a one-of-a-kind print report and innovative website, each of which offers an unparalleled reading experience. The renewed identity was also used to create a range of event assets for SoET Live.

Impact
SoET 2022 was Atomico’s biggest SoET launch to date - its success led to us joining forces with Atomico again for SoET 2023.