ABOUT

Challenge
Craft a go-to-market strategy and step-by-step plan to launch Rosco Vision’s new product, DV6.

Outcome
An award-winning digital marketing campaign that builds awareness about the DV6, increases traffic to Rosco Vision’s website, and generates high-quality leads.

Impact
In just five months, the campaign generated a 377% increase in marketing and sales qualified leads and an ad conversion rate of 14.5% - which is well above the industry benchmark of 2% to 3%.