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A series of reactive tweets as part of a social media tone of voice pilot. Showing that INFINITI is not the same as other ‘old luxury’ car brands.

This was an intense few weeks. With early starts working in a small team we narrowed down a selection of potential topics, hashtags and tweets that we felt might be relevant to INFINITI drivers and customers.

I then had about an hour to go away and intensly create some tweets around these areas. Finally we got back together as a group to get the best tweets signed off and then sent over to Hong Kong for final aproval and to be posted.