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As part of the brand's 'More than a whisky' tagline Jura wanted to use social in more engaging ways for the audience.

The stories will use native story features to build a live tasting experience.

You can vote on your favourite style of glass, match the colour, see a boomerang of swirling whisky, tap and hold to get a good nose, tell us what you can taste (get poetic), finally screenshot and fill in a tasting notes sheet and share with us.

The user generated information (which glass was most popular, what they tasted, and the tasting notes) can then be shared on Jura’s story.

This concept was developed but put on hold due to COVID-19.