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5Star is one of the digital sister channels to Channel 5, specialising in content targeted at 25-34’s. The brief was to re-design the channel package for 5Star to coincide with it’s new demographic.

Big, bold, in your face and rebellious, without limits and an irreverent attitude.
Choosing a typeface that had many weights to its family to give us a range of tone that would reflect the content. Heavy weights for the more entertainment based genres to the lighter weights to reflect the more serious aspect of the content.

Mixing these typeface weights and marring them with bold vibrant colours and frenetic animation the idents, bumpers, promo package and commercial stings ensured that the flow of the channel felt like it fluctuated to reflect its content.