About me

Donna Iannucci, MBA | Marketing & Sales Executive | donnadana@ |
Expert CPG Branding Executive, Product Innovator & Strategic Go-to-Market Specialist
Experienced Marketing Executive with an unparalleled level of success in renovating existing brands and creating profitable new brands across multiple categories simultaneously, while achieving impressive product margins. Special ability to establish and expand distribution through a wide variety of retail channels. Enjoys expertise in numerous food categories including, but not limited to baked goods, frozen foods, soups, oils, baking, nut butters and condiments. Forges solid relationships with all stakeholders across multiple levels. Core Competencies:

Marketing - Brand Management - Strategic Planning - Qualitative & Quantitative Market Research
Market Segment & Trend Analysis - Syndicated Data Analysis - P&L Management - Budgets
Forecasting - Strategic Pricing - Product Innovation & Upgrades - Package Design & Improvement
SKU Rationalization - Social & Digital Media - Public Relations - Shopper Marketing Initiatives
Retailer Incentive Programs - Consumer Coupon Programs - Department & Team Leadership