Domenic Ellis Creative Lead

ABOUT


Pandle
Pandle is a SaaS accounting platform built for small businesses.

Challenge
Their old website felt outdated and didn’t reflect the smart, modern quality of their platform. They needed something more energetic—on par with brands like Stripe.

Strategy
We designed a site that’s dynamic, intuitive, and scalable for Pandle’s team. Content became more digestible, visuals gained depth and motion, and structure was reorganised to clearly communicate value.

Web Design
We replaced the static layout with layered visuals and subtle interactions to create a smoother user journey. A bento box layout grouped content into visual sections, making it easier to scan features, stats, and testimonials.

Microanimations
Using Lottie and scroll-based transitions, we added responsive motion to highlight key content and enhance immersion.

Mobile Responsiveness
Every layout was adapted to work seamlessly across devices, ensuring a polished experience from desktop to mobile.

Web Development
We upgraded their WordPress setup with a custom block-based CMS and 50+ flexible components, making site management simple and scalable. Training was also provided.

SEO Support
Though Pandle handled SEO internally, we built a solid technical foundation, optimising structure, templates, and URLs to support long-term search performance.

MADEIT CREDITS

Saas Website for Pandle

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