ABOUT

The Challenge
cocreatd, founded by Oliver Yonchev (former CEO of Flight Story, which he co-founded with Steven Bartlett), came to us with a unique mission: to create a brand that could support and grow other startups. cocreatd was all about “incubating other businesses,” and so, it needed a brand that could stand alone but also blend seamlessly with the new brands it would help launch. The challenge was to start from scratch, building a brand and website that felt bold and visionary but also simple.

Strategy and discovery
Our strategy was to design a brand identity that felt flexible—distinct enough to stand on its own, but simple enough to adapt as Cocreatd expanded. We aimed for a “less is more” approach, creating a strong user experience that was polished but visually engaging.
The website needed to be exciting, bold and memorable, with an emphasis on clean design and a user-friendly feel. Every element was chosen to keep the brand fresh and uncluttered, ready to evolve as Cocreatd grows.
Execution
- Branding
Our goal was to create a brand that felt effortlessly simple yet instantly recognisable—something new ventures could build upon without overshadowing cocreatd’s core identity. For the branding, we designed a logo and iconography that’s both understated and distinctive. The logo combines a clean, modern icon with the brand name, emphasising “creatd” in bold for a subtle yet striking effect. This approach captures the brand’s essence: adaptable, memorable and ready to evolve alongside the businesses it nurtures.
- Icon
The main icon is a simple yet meaningful “C.” with a floating dot—representing Cocreatd’s vision of continuous growth, incubation and expansion. This versatile icon appears throughout the website, subtly rotated across different sections to emphasise the brand’s adaptability and forward momentum.
- Font
We chose Polysands as the brand font, a modern typeface with subtle detailing for a bit of character while keeping it clear and easy to read.
- UX
For cocreatd’s UX, we wanted to create a sense of fluidity and discovery, making every scroll feel purposeful and engaging. We added smooth scrolling transitions that guide users naturally through the site, ensuring a cohesive flow from one section to the next.

To enhance the journey, we incorporated subtle, hidden details that reveal themselves as users explore further. These interactive moments add a layer of depth, making the experience feel dynamic and encouraging users to uncover more as they navigate. The result is a user journey that’s intuitive yet full of surprises, aligning perfectly with cocreatd’s visionary approach.

- Web Design
The web design stayed true to cocreatd’s minimalist branding, but we brought in bold, interactive elements to keep users engaged. Oversized, text resizes with scrolling, creating a layered effect as users move through the site. We also added design elements inspired by “mitosis” to symbolise growth and expansion. Navigation was made super easy with a custom floating nav bar, keeping the user experience seamless.

- Custom cursor
To add a bit of fun and make the site unique, we included a custom cursor—a bright red dot to echo the branding. On the site’s minimal background, this red cursor adds a pop of colour and changes to a custom icon when hovering over clickable elements, keeping the experience playful without feeling cluttered.

- Mobile Responsiveness
We ensured that cocreatd’s website delivers a fantastic user experience on mobile, with every element thoughtfully adapted for smaller screens. The site’s bold visuals, smooth transitions and hidden details are just as engaging on mobile as they are on desktop. The design remains crisp and interactive, with touch-friendly navigation and layouts that adjust perfectly to different screen sizes.

- Web Development
To bring this unique vision to life, we built the website in Webflow, which gave us loads of flexibility and scalability. Webflow allowed us to bring in all the interactive elements, animations and custom cursor effects exactly as envisioned, while keeping the site responsive and easy to navigate on all devices.