About me

In short:

Multi-award-winning-designer-turned-strategist-and-client before starting my own design company.

In the past:

After four years at The Partners, then the UK's No 1 brand design consultancy, I co-founded 300million in 2004, going on to join one of the agency's clients - Russian mobile internet company Yota - in a strategic role, with responsibility for the development of the brand.

In particular:

In a 20 year career, I've worked extensively in the private and public sectors, for clients including: McKinsey & Company, London Business School, Design Council, University College London (UCL) and the Lawn Tennis Association (LTA).

In the trophy cabinet:

Numerous awards for creativity and design effectiveness, including: Marketing Design Awards, Google Awards, Forbes, New York Festivals and Royal Society of Designers (RSA).

In my spare time:

1 small business + 2 young kids + charity trustee = zero spare time.

In three words:

First things first.


Account Management, Brand Management, Branding, Strategy Planning, Team Management

Sector Experience

Arts & Culture, business to business, Charity / Not for profit, Creative Services, Design, Education, Retail


D&AD Award - Graphite Pencil, D&AD Award - In-book, D&AD Award - Wood Pencil, D&AD Award - Yellow Pencil/White pencil, DBA Design Effectiveness Award, Design Week Award - Commended, Design Week Award - Shortlisted, Forbes Business Award, Fresh Award - Bronze, Fresh Award - Silver, Google Awards, Marketing Week Award, The Drum Award, The Drum Roses Award, Transform Award


Abbey Road Institute, Brighton Women's Centre, Goldsmiths, University of London, metal culture, Nottingham Trent University, NSPCC, Oxford University Press, Royal Mail, SOAS, University of London, The Rothschild Foundation, UAL Awarding Body, UCL, University of Sussex, University of the Arts London

Trade Associations

Chartered Society of Designers CSD, d&ad, Design Business Association DBA, International Society of Typographic Designers ISTD, Royal Society of Arts RSA

Currently No Recommendations
Tagged Job Titles
Skill Level
Creativepool member since 10 September 2020