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AMVBBDO’s latest campaign for Bodyform, directed by Femke Huurdeman of CANADA, celebrates the honest realities of periods as the brand unveils a new innovation: sustainable period pants. As vivid pink and red imagery beautifully flow throughout the films, the #LetYourBodyFlow campaign shines a light on women’s experiences.

We composed a contemporary rap beat that combines sweeping synth loops, sub-bass and harp swells to interact with the intricate mix of live-action and kinetic fluid animation. Our progressive track builds towards an assured climax as the powerful message “Never Sorry” appears on-screen.