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Black Friday week in Brazil breaks sales records.

In 2023, when Black Friday week sales in Brazilian retail e-commerce fell short of expectations and the results attributed to Samsung CRM's last click were below the established target, there was unrest within the company.


So, how could the company compensate for this in a fast and simple way?

We discovered that 80% of online shoppers abandon their shopping carts, and many do so intentionally to receive additional discounts. We leveraged this behavior and offered them "Throw Back Deals" from two years ago: the latest product models at the price of older ones.