ABOUT

The dilemma Betteridge & Milsom faced for some time; to rebrand or refresh their identity?
By keeping an open mind to all possibilities and being brave, we embarked on a fluid branding journey to explore everything from their brand strategy, name and visual identity systems.
A brand that paints a true picture of who b&m are whilst elevating it to a new level.

We kicked-off the project during lockdown in 2020, however that didn’t stop us being creative and finding solutions and new processes along the way.
A lot of our face to face creative sessions were moved into the virtual space.
First task was to understand their current brand strategy, pain points and areas of frustration not only for customers but for their staff and leadership team.

A unifying strategy 'And more'.
A powerful brand idea that encapsulates the spirit of b&m. ‘And more’ highlights the extra value brought to the customer whether that’s through their service offerings, customer service or the forward thinking approach.

A layered experience
The brand’s new design language takes cues from construction and b&m’s forward thinking approach. Represented by layers we have created a rich, playful voice that enables a strong storytelling experience.

Since the launch of the new brand
b&m have seen a radical increase in staff moral as the brand now reflects where they are today and where they are going in the future.