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Rendezvous brought Renault’s past and future together at full throttle. Pairing the legendary Renault 5 Turbo 2 with the all-electric Turbo 3E, we created a cinematic, female-led celebration of performance, craftsmanship and fearless innovation.

With Rendezvous, we transformed the launch of the Renault 5 Turbo 3E into a high-octane meeting of generations. Led by presenter, producer and professional drift driver Becky Evans, the campaign united precision driving, cinematic craft and cultural storytelling—culminating in a symbolic encounter between the revolutionary Turbo 3E and the legendary Turbo 2.

More than a performance film, this was a bold demonstration that electric vehicles can be thrilling, desirable and rich with heritage. Designed to engage everyone from next-generation EV adopters to devoted purists and collectors, Rendezvous celebrated Renault’s past while making an unapologetically exciting case for its future.

The project was hugely successful, challenging negative tropes and themes around the "soul" and desirability of high performance electric cars.

Ultimately, four films were made, driving positive, aspirational conversations around Renault's electrified cars. delivering 10million views, over 150,000 "likes" and 20,000 comments.

MADEIT CREDITS

Renault 5 Turbo 3e

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