ABOUT

This project began with an identity development for a lifestyle magazine targeting the grown-up gentleman. It was designed from the ground up and was required to impart a sense of tradition, authenticity and luxury.
Following the initial development of the Calibre brand, these elements were then used to produce guidelines and templates for the Calibre Quarterly Magazine. Once completed and tested, these templates were then used to produce a magazine rich in editorial content. The first issues numbered 180 pages and were printed in 5-colours
with a spot-UV cover.