DM9DDB São Paulo

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We created a new radio program format called the “Truth Detector”. A radio interview program where the interviewees faced a lie detector. The results were shown in real time on the RDS displays of radios and smartphones.
The interviews were also uploaded to SoundCloud, with the polygraph’s results being tagged at the exact moment that the answers were given. With every answer given by the guests, listeners would know in real time if they were telling the truth or lying.
Controversial guests talked about politics, music, fashion, sex, sports and aso public interest issues such as the Zika virus epidemic and the Olympics. Listeners could interact and send in questions through social networks. Everything happened in real time.
A polygraph specialist, trained by the CIA, monitored each one of the guests. The results from the polygraph were sent in real time, together with the radio waves to the RDS displays in cars and smartphones. With each answer, the listeners knew whether the guests were telling the truth or lying.
Listeners could also interact and send questions through social networks, and these questions were also answered in real time by the interviewees.
In addition to the radio, the program could also be heard on smartphones as well as Soundcloud, with the results from the polygraph for each of the tagged answers.

AWARDS

Bronze Lions Cyber - Innovative Use of Social or Community
Bronze Lions Radio - Media & Publications
Bronze Lions Radio - Use of Radio as a Medium

MADEIT CREDITS

Truth Detector

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