ABOUT

Tok & Stok is the largest furniture chain in Brazil.
Buying furniture is something that still relies on the physical experience. People actually have to go to the store to touch, look and sit on things. However, the purchase decision process often takes longer and only ends after they leave the store and share information with others.
To amplify the physical experience of visiting the stores using mobile technology and to take as much information you can with you after leaving the store.
We created a real life Pinterest’s "pin it" button that connects with your mobile phone and, then, placed it on hundreds of our products. If people saw something they liked, all they had to do was pin it. Just as they do online. The items went straight to their Pinterest boards.
Our customers have two habits we don’t want to change. The habit of visiting our stores to know how our products look and feel in real life and the habit of taking their time and interacting with others in the digital environment to finally make the purchase decision. The pin list is a way to integrate the two behaviors in an innovative and easy way.
Tok&Stok is a store with accessible prices, the buyer age group is young, with 65% being under thirty. This allows for an affinity index of 265 points with Pinterest.
The button is synched with your Pinterest account on mobile through the Pin list app. The buttons are wireless and fed by an internal battery. We used BLE (Bluetooth low energy), a low reach technology, to assure the pin never goes to the wrong mobile phone. It works even when the phone is on standby mode.
We turned our store into a giant Pinterest board.
During the first week, we had 1.200 Pinterest boards made by our clients, full of Tok & Stok products.