DixonBaxi London

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Redefining the Premier League experience for Amazon Prime Video.
We developed a refined and intuitive match graphics system for Amazon’s first move into streaming live football. With exclusive rights to 20 matches a season, it is the first time that any pure streaming or OTT service has exclusively shown live Premier League matches in the UK. It sets a new benchmark for how fans experience the iconic league. Sunset+Vine produced the coverage for Amazon.

Uniting two iconic identities.
Forging a strong visual relationship between the Premier League icon and Amazon ‘smile’ was at the heart of the challenge. The two icons are set within an emblematic directional arrow that becomes a central visual and motion narrative for the entire system.

Refined for instant clarity.
We developed a sleek, minimal live match graphics system – stripped back, simple, refined with no superfluous design. Designed to make fans feel instantly at home with the service, it instills confidence in Amazon’s commitment to football and the future of sports broadcasting.

Amazon.
The live graphic system is all about restraint, with minimal flourishes and a focus on legibility. Inspired by the user interface of the app, it delivers a clean, information graphic aesthetic.

Effortless motion for immediacy.
A motion language where user interface meets the flow of the game. Agile and effortless, it’s focused on simplicity and coherence.

Date created: January 2020 2020-01-01T00:00:00+0000
Date published: 25 February 2020 2020-02-25T11:01:02+0000

MADEIT CREDITS

  • AmazonClient
Project featured: on 26th February 2020

Premier League on Amazon Prime

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