About me

More than 8 years of experience in apparel design and development for brands like Guess, Roxy, Quiksilver, Dorothy Perkins, Calvin Klein, Armani, Lucky Brand and Esprit. Involved in and aware of process from converting trends to stories, designs and taking it through to executions that are commercially viable.

Research and Analysis

Concept Building

Range Development

Prototyping

Costing & Cost Engineering

Sourcing

Surface Development

Coordination

Viability Analysis

Team Building

Key Strengths

Excellent understanding of the garment design and manufacturing process; from garment conceptualization stage, through pattern drafting phase, to final garment assembly.

Strong fashion, fabric and colour sense with the ability to create and adapt designs to changing market.

Ability to interpret brand requirements and create designs that map their target customer.

Analysing cost of the product and developing cost effective options.

Adept at leading design and product development teams.

Clients

Armani Xchange, Bershka, Calvin Klein, Calvin Klein Jeans, Carrefour, Debenhams, Dorothy Perkins, el cort? ingles, Esprit EDC, Foschini, George Kids, George Women, Gloria Vanderbilt, GUESS, Island Company, Josephine Chaus, Lucky Brand, Max Mara, Miss Etam, Next, Nordstrom, Penneys, Phillips  ?  Van Heusen, Quiksilver, Roxy, Sfera, Springfield, Tally Weijl, Tema, Zara Basics, Zara TRF