ABOUT

To share STAR’s story in EMEA Market we felt that we needed “A Brilliant Change” more suited to the new, massive and diverse audience. We should honour its origins while crafting a fresh story that connects with very different cultures.

We focused on the original logo’s uniqueness – the central cut of the star – redesigning and crafting a new narrative of light and movement. A slightly change of light that now resembles a “shooting star” that guides us into a new television universe.
We used light creatively to create a new brand system that flows across STAR’s 7 channels and on different platforms, like TV, billboards and digital.

This is Pacifica is very proud to creatively lead this transformative process. The transformation isn’t just superficial – it’s a celebration of creativity with seven distinct graphic packs and more than two thousand pieces all created by talented Portuguese artists.

The creative wave extends to music with compositions and performances as unique as the channels themselves.

This project was a collaboration with The Walt Disney Company ‘s Portuguese creative team (in-house) who led the project for Europe, the Middle East and Africa.

This project is not just a rebrand is a masterpiece that showcases Portuguese creativity on a global stage.
Special thanks to for the mind-blowing visuals and 3D art for supporting the stunning storytelling @pedrosompedro for the excellent sound design and a big shout out to @theplaygroundpt and @rfvieira for their visionary contributions.