ABOUT

For the very first time, Disney Junior decide to present new season's episodes in a very special event at movie theatres. I had the pleasure to lead the group of artists and friends at Maga and TOOmuch to take part to a pitch for the graphic concept of this project and... we won!

The challenge was focused on a product to entertain young children (4-8 years-old) that probably for the first time comes to see a show on the big screen. The Disney's team made a great show with episodes but also brand new games and sing-along videos to entertain the young audience.

The basic idea was to create a show hosted by Mickey Mouse that introduces the famous characters such as Sofia the First, Jake the Pirate, Doc McStuffins, and friens of Mickey Mouse Club House.
Mickey presents also games and sing-along videos, creating -fictional - interaction with the audience.

Production Details:
Client: Disney Channel Italy
Production: Disney Channel Italy
Creative director: Stefano Formenti
Motion graphics: TOO much
CGI: Maga Animation Studio