About me

Born in India, raised in England.

My Dad wanted me to take over the family cornershop.

My Mum wanted to arrange marry me at the age of 16.

I had other ideas, and it's still ideas that drive everything I do today.

I'm now a creative in advertising.

My love is for Art Direction, but it's no dirty secret that I flirt with words too.

It all began at Dare, learning from the legends that are Flo Heiss, Brian Cooper, Danny Brooke Taylor, and Sean Thompson.

After 6.5 years working across the client board, winning awards and pitches, it was time to move.

It wasn't rocket science.

It was Brutal Simplicity of Thought - M&C Saatchi.

In 3.5 years, I've had the pleasure of creating award winning work with Elspeth Lynn, Mark Goodwin, Grant Parker, and more recently, Justin Tindal.

A decade has flown by.

I've experienced the best of both small and big agencies, working on local and global brands:

Royal Mail. Transport for London. Barclays. Barclaycard. NatWest. Visit Britain. Vision Express. Kingfisher. Peroni. Vodafone. Post Office. The FA. Lovehoney. Age UK.

More importantly, I've helped make the world a better place with:

Greenpeace. Shelter. Time to change. Surfers Against Sewage. Age UK. The Little Princess Trust.

More recently, you can find me leaving footprints at Brave for all clients across the board:

Brixton Finishing School. Age UK. Xylem. Lovehoney. John Frieda.

In my spare time, I'm a creative mentor but also moonlight as freelance wedding photographer, filmmaker and artist.

Currently working on project called AdDad, simply helping shine a spotlight on dads in the industry.