ABOUT

The campaign, which focuses on the Running & Training categories, is both a celebration of the role of community at the heart of sport, and a declaration from INTERSPORT on its undying commitment to provide those communities the support, motivation and gear they need to thrive.

INTERSPORT have long been aware of the role communities play at the heart of sport. The company was built neighbourhood by neighbourhood. Around the globe, it’s team, numbering in the tens of thousands, are deeply embedded in the communities they serve. They have their finger on the pulse of the beating heart of sport.

A celebration of local sporting communities today would be incomplete without a mention of the digital tools and spaces they utilize. Digital mediums are playing an increasingly important role in keeping sporting communities connected, motivated and up to date on the latest training techniques and gear.