ABOUT

In a beautiful breakfast/picnic for special and influential guests, we celebrated the beginning of a campaign that will propose a different sampling experience for the new Del Valle 100% Origins juices.
At a wonderful house - full of trees, flowers, a water fountain and exotic animals -, in the middle of São Paulo, the event was carefully designed to express the main assets of the new product: 100% natural, from the fields to the city.
Besides tasting the new juices, our guests were entertained with great food and bossa nova music; and helped - posting on their social medias - to spread the launching of the new juices, making the buzz we intended.
The following step of the sampling campaign is to take our Del Valle bikes to the best supermarkets in Brazil and let as many consumers as possible taste the new Del Valle juices. And yes, we had a llama in the event :)