ABOUT

Bekasi, as a developing city near Jakarta is now filling the city with modern buildings, real estate and also shopping malls. Summarecon, as a large property company in Indonesia created Summarecon Mall Bekasi for people (especially families) to experience festive and fascinating shopping mall in the heart of Bekasi. Bekasi Food City is a part of Summarecon Mall Bekasi where every famous and authentic food in Jakarta get together.

Since this is a new place, we want to catch people’s attention. The brand should be bold, brave and represents the authenticity of each vendors in a modern way. I designed the whole branding of Bekasi Food City (logo, menus, system signages and also counter signages).