ABOUT

The future of album artwork
In a project led by POWSTER, alongside Universal Music Group and Capitol Records UK, Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of his Diamonds video.

A new way to engage
The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience. Sam Smith's performance was captured in London at Dimension, a Microsoft Mixed Reality Capture Studio.

Immersed in Diamonds
Fans can view a miniature AR-version of the star from all angles, interacting with the video to release a shower of on-screen diamonds.

“The marriage of Sam’s art and imagination, coupled with innovative technology, allowed the creation of this groundbreaking experience that will live on within the metaverse eternally and no doubt inspire others”
George Harb | Vice President Digital Marketing & Innovation, Universal Music Group