ABOUT

Varley’s first website was not performing as well as it needed to so we needed to improve their conversion rate, and revenue in time for the upcoming Christmas period with a complete ecommerce website re-design that would enhance their ability to emotionally connect with their customers using social commerce integration, improve the user experience, user journey and better their ecommerce brand experience.

RESPONSIVE DESIGN

We re-designed and built a brand new site for Varley, using a combination of inspired designs from their aspirations list and our own UX Design initiatives to achieve the aesthetic they were after without negatively affecting the conversion journey.

INTEGRATED SOCIAL COMMERCE

We created a separate page where customers can shop their Instagram, improving conversion rates and engagement.

REAL-TIME SEARCH

We improved the search experience by applying real-time results whilst the user types their query.

EDITORIAL

Lifestyle imagery is highlighted and discoverable through the whole journey, so the user can be constantly inspired by the brand and their Instagram ambassadors.

RESULTS

TURNOVER ONLINE + 275% 2016 vs 2017 so far!
SESSIONS + 236%
NEW USERS +192%


COMPARING 2015 to 2016