ABOUT

The goal was to create a minimalistic visual identity for a vegan dessert business. The client wanted something clean and simple but with a distinct, unique personality, heavily featuring soft pinks and fresh greens.

My approach I wanted to prove that "minimal" doesn't have to mean "boring." I focused heavily on customized typography.

The Result was a modern, balanced brand mark that feels premium yet approachable. The arched "vegan desserts" text at the bottom nicely frames the main logotype, creating a subtle circular flow that makes it incredibly easy to use across social media avatars, stickers, and packaging.