ABOUT

Omny Group brought together a collective of fast growing HR, Employee Benefits, Health and Safety, and Legal Expertise businesses under a single new brand.

THE BRIEF
Their challenge was not awareness alone, but clarity. They needed to articulate the breadth of their professional services while retaining credibility, authority, and a shared sense of purpose.

We were briefed to create a suite of film and animated content to support the brand launch, helping Omny Group introduce their proposition to both new and existing clients across digital channels and live environments.

OUR APPROACH
We began by distilling Omny Group’s offer into a clear narrative framework that balanced structure with warmth. The goal was to educate, not overwhelm, and to position Omny as a trusted partner that protects, develops, and inspires people at work.

The core content, We Are Omny, introduces the group’s professional services through voiceover led motion graphics. Kinetic typography and animated brand iconography are used with restraint, supported by considered music and foley design to reinforce confidence rather than distraction.

To deepen credibility, we developed a creative treatment for a series of leadership films featuring the Chief Executive Officer and the four Heads of Department. Each film shares a focused overview of expertise, grounded in real world challenges, and clearly communicates what differentiates Omny Group in a competitive professional services landscape.

THE OUTCOME
The content was deployed across LinkedIn and YouTube, and re versioned for use at industry events, presentations, and client meetings. Together, the films created a consistent and flexible launch toolkit that allowed Omny Group to introduce their brand with clarity and confidence, while giving each discipline a defined voice within the wider group.

The result is a coherent brand introduction that supports growth, strengthens trust, and helps Omny Group start more meaningful conversations with the organisations they serve.

"Everyone’s really pleased with the videos. Digitom ensured the whole process went smoothly, they were adaptable and professional – I wouldn’t hesitate to recommend their creativity." Maud, Group Marketing Director